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Icon Design, 2022-2025
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This new visual language is intended to provide farmers, ranchers, restauranteurs, supply chain managers, consumers and everyone throughout global food systems with an effective way to communicate that transcends language and geographic differences. The initiative was developed by a food systems solutions activator led by The Lexicon with support from Food at Google. Given the enormity of this undertaking, the work expanded to include a series of international design challenges which engaged artists from 90+ countries. Their work was first unveiled at the UN’s World Food Forum in 2021.
