In order to represent sub-brands in a wider scope, the name and logo of the '323 Digital Agency' main brand has been revised as the '323 Group' main brand. A new logo revision and rebranding design was made to meet the increasing and developing needs of 323 Digital Agency over time. The brand's manifesto is the categorization of the main brand into three sub-brands under the umbrella of 323. It was requested that a unique language be used for each sub-brand. The logo, language and social media of the sub-brands were created according to the theme.
Under the 323 Group main brand, logos were designed in accordance with the sub-themes, adhering to the main logo. Main colors were adapted and designs were realized with symbolic and minimal approaches. The sub-brands and titles created were determined as follows; 323 Digital (design, advertising and strategy activities), 323 Technology (data mining, artificial intelligence and data analysis activities), 323 Software (mobile/web app, website and automation activities). With the cuts applied, the logo was given a luminous dynamism and the side of the brand that sheds light on ideas was emphasized.
An icon representing the main brand of 323 Group, writing '323' in Morse code and containing the colors of the three sub-brands, was designed and used in all designs.
